How AI is changing travel marketing / Starboard Value takes 9% stake in Tripadvisor / Acai wins Traveltech Show award

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PhocusWire by Northstar
July 03, 2025

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SEO HAS LEFT THE PARTY: HOW TRAVEL MARKETING COULD CHANGE
Digital travel marketing has changed immensely in recent years, but more shifts are on the horizon as technology, namely AI, continues to evolve.
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Latest News
Investor grabs 9% of "undervalued" Tripadvisor Group
Starboard Value has taken a 9% stake in Tripadvisor causing shares in the reviews giant to increase 7% in after hours trading on July 2. 
TravelTech Show names Acai winner of Trailblazer Awards
Acai competed with four other finalists, including Spark, Trawelt, Travel Intelligence and Zetexa, in a "Dragons' Den" style travel technology innovation showcase.
PhocusWire's weekly travel tech news briefs: Casago, SITA, Duetto and more...
Keep up with all the latest people, partner and product news from around the global travel industry.
Loyalty in transition: Why the right rewards and ancillaries matter
Aleksander Kaczmarek, vice president of loyalty partnerships at CarTrawler, discusses the need for travel rewards that drive loyalty and revenue.
Hospitality tech leaders talk investment, incumbents and AI
The leaders of hospitality tech companies Hostaway, Lighthouse and Mews discussed growth strategies and technology developments during a session at Phocuswright Europe 2025.
Optimizing airline customer engagement: Integrating airline partners at every touchpoint
Partnerships enable airlines to optimize customer engagement at multiple touchpoints, contributing data and insights, closing service gaps, mitigating disruption, providing specialized services and delivering innovation.
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Report—Cross-border payments in travel: Risks, rewards and the road ahead
This exclusive report, produced by PhocusWire in association with Worldline, details the potential, costs, benefits and solutions available to travel retailers. 
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Event Calendar
JUL
17
THU
The New Age(nts) Trend Series part 4: Impact on travel marketing
The fourth session of our series on AI and autonomous agents looks at what travel companies need to do to maximize visibility going forward.
NOV
18
TUES
The Phocuswright Conference 2025
Join the biggest innovators and most influential leaders and decision makers from the global travel industry in San Diego at The Phocuswright Conference.
 
Travel industry funding news
 
 
 
 
 
 
 
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