Marriott's Owners Want Their Cut

The fight over Marriott's loyalty income is heating up.

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Marriott could make roughly $1 billion this year from co-branded credit cards — and owners want more of the action. Fifty-one owners representing nearly 1,000 Marriott properties sent a letter to CEO Anthony Capuano in March demanding a bigger share, transparency into how money flows through the Bonvoy fund, and greater reimbursement for award stays.

Marriott says it wants to work with the owners and has taken steps to adjust owner economics, like reducing the loyalty charge-out rate and lifting reimbursements for loyalty guests. But there's still a gap between the two sides, writes Senior Hospitality Editor Sean O'Neill.

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