Google just put hotels next in line for AI-powered booking.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Read online Google AI Comes for Hotels Google just put hotels next in line for AI-powered booking. GOOD DAY, READERS. Google has been signaling this quietly, and at its I/O developer conference on Tuesday it made it official: hotels are the next vertical for its Universal Commerce Protocol — the plumbing that lets AI agents handle purchases inside Google’s search and chat. It also previewed the payment layer that an AI agent would need to actually book a room. No timeline beyond “starting soon,” but the question for hotels has shifted from whether agentic booking is coming to how fast they need to be ready.     The AI use cases actually working in travel right now. Real deployments, real results - from the leaders running them. They're all in one room on June 3 in New York. JOIN US AT THE SKIFT DATA + AI SUMMIT         DON’T MISS THESE STORIES Google Names Hotels as Next Vertical for Agentic Shopping By Adriana Lee Google has been building toward agentic hotel booking in plain sight. Now it's said so out loud. GET THE STORY Expedia Pushes Meta, Uber, and Clear Partnerships to Own More of the Trip By Adriana Lee Expedia isn't reinventing the OTA. It's stretching the definition — upstream into inspiration, downstream into day-of-travel — so booking becomes one stop in a longer relationship. GET THE STORY NYC Hotel Housekeepers’ Pay to Hit $61 an Hour By Sean O'Neill A strike threat timed to the World Cup gave hotel workers maximum leverage. Every hotel union negotiator in other major cities will see this deal the new national labor benchmark. GET THE STORY         How Hotels Are Turning Procurement Into a Competitive Edge AMAZON BUSINESS + SKIFT What if your procurement strategy could actually improve the guest experience? New research from Skift + Amazon Business shows how hotels are making that a reality. GET THE REPORT         From shifting consumer tastes to the impact of AI, global travel is undergoing unprecedented change. Skift Advisory helps make sense of it all. Learn more here.         MORNING HEADLINES Uber CEO: Is AI Really Improving People’s Lives? GET THE STORY Every App Wants Your Booking. Nobody’s Cracked It Yet. GET THE STORY Expedia CEO Ariane Gorin on What Companies Get Wrong About AI Chatbots GET THE STORY Why Yield Optimization Is the Only Travel AI Story That Matters Right Now GET THE STORY Capital A Clears Path to U.S. and Hong Kong Listings With Successful Restructure GET THE STORY MakeMyTrip Takes Steps Toward India IPO GET THE STORY How a Small Hotel Group Is Financing Solar When Federal Tax Credits Are Gone GET THE STORY ‘Skip the Visa’: Indian Companies Respond After Modi’s Call to Stay Home GET THE STORY         For $7 a week, Skift gives you something the industry is missing – the full picture. Subscribe today for 25% off.         SKIFT PODCAST NETWORK Should Airbnb Just Buy TikTok?? The B2B Play That Could Change Everything Is Airbnb heading in the wrong direction? Michael Goldin, Brandreth Canaley, and Jamie Lane break down why all the biggest moves in travel right now point to one thing: the B2B play. Get your inventory in front of eyeballs and let the commissions flow. From Booking.com’s long chase of the connected trip, to Airbnb's hotel push and its flirtation with social media, to why Expedia might actually be the quiet winner of the Uber travel moment, the GMH crew unpacks who is playing the long game right and who might be overcomplicating it. Plus: what happens when creator commissions replace Google ad spend? The money is moving, and it matters. GET THE FULL STORY         SKIFT TRAVEL 200 How are public travel companies performing around the world? The Skift Travel 200 pulls the data you need to understand global market movements. Paid subscribers get full access here. GET TODAY’S INDEX SCORE         See more essential travel news in your search results. ADD SKIFT ON GOOGLE         Thanks for reading. We are switching to a new email platform to improve delivery. What does this mean for you? During this transition, these emails might land in your promotions or spam folder. To ensure you don’t miss out, please move this newsletter to your primary inbox.       DEFINING THE FUTURE OF TRAVEL. Update your email preferences or unsubscribe here © 2026 Skift 35 W 31st St. New York, New York 10001, United States Terms of Service