Legacy hotel tech confronts video booking / Latest hotel distribution trends / Tern launches AI capabilities

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June 10, 2026
 
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Hospitality leaders say legacy operating models are ill-equipped for an era of AI-powered discovery and social commerce.
By Matthew Parsons
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Hotel distribution pushes beyond traditional channels
Industry analysis from Shiji tracks the evolving distribution ecosystem, mapping new categories including AI-driven visibility and direct-booking platforms, map-based commerce and social messaging.
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Tern launches agentic AI to boost travel advisor efficiency
The technology can generate cruise proposals and draft communications for advisor approval.
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Register now to hear from the founder and CEO of Obvlo at Phocuswright Europe in Barcelona, June 15-17.
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Where hotel AI ambitions meet structural reality
Executives from Choice, Minor and Ascott discuss AI implementation strategies and share how they are navigating existing tech stacks.
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