April snapped a two-month streak of international travel gains in the U.S.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Read online U.S. Tourism Drops (Again) April snapped a two-month streak of international travel gains in the U.S. GOOD DAY, READERS. International travel to the U.S. took another hit in April, with arrivals dropping 14.1% year-over-year after two months of modest gains. The U.S. saw declines from every region, with the steepest drops in the Middle East, Africa, and Western Europe — eight of the country's top 10 source markets posted decreases. A new U.S. Travel Association forecast says inbound travel won't return to 2019 levels until 2029, nearly a decade after the pandemic began. The one bright spot: Canadian return trips ticked up 1.4%, the first gain in 15 months — though off a deeply depressed base.     Skift Global Forum The decisions shaping travel for the next decade aren't made on earnings calls. They're made in rooms like this one. Skift Global Forum brings together 1,000+ senior executives from aviation, hospitality, OTA, loyalty, and travel tech - the people who set the agenda, not the people who report on it. Three days. The highest concentration of travel industry decision-makers anywhere. SECURE YOUR SEAT         DON’T MISS THESE STORIES U.S. Inbound Tourism Drops 14% in April, Erasing Two Months of Gains By Rashaad Jorden and Bailey Schulz A travel trade group says it’ll take years before international travel to the U.S. to return to pre-pandemic rates. GET THE STORY Expedia Promotes B2B Chief to Lead Global Supply as Partner Business Takeover Accelerates By Dennis Schaal In her seven years heading Expedia B2B before becoming CEO in 2024, you can imagine Ariane Gorin feeling that the unit had so much unrealized potential. While Booking Holdings might be the much larger business, Gorin is trying to show that Expedia B2B is the secret sauce. GET THE STORY The Most Dangerous Word in Hospitality Right Now Is ‘Resilience’ By Colin Nagy The industry keeps celebrating its ability to bounce back. That may be the problem. GET THE STORY         From shifting consumer tastes to the impact of AI, global travel is undergoing unprecedented change. Skift Advisory helps make sense of it all. Learn more here.         AI Is Rewriting the Rules for Travel Distribution CURACITY + SKIFT Generative AI now filters hotels before travelers even reach a booking site. With 94% of hotels invisible to AI, early visibility is the new distribution. GET THE STORY         MORNING HEADLINES Lufthansa Tightens Grip on ITA Airways With Majority Stake Swoop GET THE STORY Podcast: Airbnb’s New Design Is Really a Bet on the AI Era GET THE STORY OpenAI Builds AI Deployment Biz Around Team Behind Virgin Atlantic Concierge GET THE STORY The K-Shaped World Cup and the Rising Cost of Live Tourism GET THE STORY Where Canadians Are Traveling: U.S. Breaks Losing Streak, Europe and Caribbean Make Big Gains GET THE STORY Indian Hotels Company Takes Hit From Iran War. Domestic Travel Is Making Up for It. GET THE STORY Amadeus Widens Its Travel Tech Domain as Sabre Fight Escalates GET THE STORY         CHART OF THE DAY The new report Beyond the First Visit: The Destination Loyalty Race to Own the Repeat Traveler, moves beyond basic loyalty programs and promotional incentives to understand how product design, storytelling, and local engagement can drive repeat visitation, creating a more resilient visitor base that is less vulnerable to market shocks and rising acquisition costs. Understanding how travelers discover and decide to visit a particular destination is the first step to building engagement. Our survey reveals that the most powerful source of initial inspiration is rarely paid marketing, but a conversation that a satisfied traveler has with someone they trust. Convenience also carries considerable weight. PREVIEW THE NEW RESEARCH         SKIFT TRAVEL 200 How are public travel companies performing around the world? The Skift Travel 200 pulls the data you need to understand global market movements. Paid subscribers get full access here. GET TODAY’S INDEX SCORE         See more essential travel news in your search results. ADD SKIFT ON GOOGLE         Thanks for reading. We are switching to a new email platform to improve delivery. What does this mean for you? During this transition, these emails might land in your promotions or spam folder. To ensure you don’t miss out, please move this newsletter to your primary inbox.       DEFINING THE FUTURE OF TRAVEL. Update your email preferences or unsubscribe here © 2026 Skift 35 W 31st St. New York, New York 10001, United States Terms of Service