Travel's agentic AI exploration / Italy's travel market / Netcompany acquires Smarter Airports

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May 05, 2026
 
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Travel companies are exploring how AI agents can support internal workflows and operational tasks, while setting limits on autonomy for customer-facing tools.
By Mark Frary
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Top-level takeaways on the Italy travel market
Even amid geopolitical uncertainty, Italy’s broad appeal, strong domestic alternatives and ongoing digitalization continue to support long-term growth.
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Netcompany takes full ownership of Smarter Airports
The acquisition marks a new stage for AIRHART as Netcompany expands the airport operations platform beyond its original deployment at Copenhagen Airport.
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DMOs shift toward destination-as-a-service model in AI era
As travelers lean into AI travel planning, how can DMOs maintain and gain visibility?
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