GOOD DAY, READERS. |
Meet Nick Adams, America's first-ever Special Presidential Envoy for American Tourism, Exceptionalism and Values — and the loudest tourism pitchman the U.S. has ever had. At WTTC's leadership summit in Egypt this week, the self-described "alpha male" took aim at "fake narratives" about U.S. pricing, screening, and airport hostility, while laying out an ambitious goal of 100 million international visitors by 2030. With the 2026 World Cup, America's 250th anniversary, and two Olympics looming — and 2025 visitation down 5.5% — Adams sat down with Skift to make his case. |
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Last Day to Save on Skift Data + AI Summit |
AI is transforming every corner of travel. Join the Skift Data + AI Summit on June 3 in NYC to hear how industry leaders are using data and AI to drive smarter decisions, better customer experiences, and real business results. |
Today is the last day to save on your ticket. Lock it in before 11:59 p.m. ET. |
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ACCOR GROUP + SKIFT |
Accor says owners are ditching new builds for conversions to achieve faster returns, stronger pricing power, and access to global demand. |
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From shifting consumer tastes to the impact of AI, global travel is undergoing unprecedented change. Skift Advisory helps make sense of it all. Learn more here. |
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SKIFT PODCAST NETWORK |
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“I’m Here to Sell America”: U.S. Tourism Envoy Nick Adams on 2026 Travel |
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Recorded at the WTTC Summit in Egypt, Skift Airlines Editor Gordon Smith sits down with Nick Adams, the U.S. Special Presidential Envoy for Tourism, to discuss the pitch he is bringing to global travel leaders. |
Adams calls himself the “Salesman in Chief,” argues the U.S. is safe and welcoming for visitors, and points to 2026 as a peak moment with the FIFA World Cup and the U.S. 250th anniversary. He also delivers a message to the industry on why airlines, hotels, and destinations should build capacity and invest now. |
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SKIFT TRAVEL 200 |
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How are public travel companies performing around the world? The Skift Travel 200 pulls the data you need to understand global market movements. Paid subscribers get full access here. |
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See more essential travel news in your search results. |
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