America's first tourism envoy says critics are "full of it."  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Read online Selling U.S.A. Tourism, Trump-Style America's first tourism envoy says critics are "full of it." GOOD DAY, READERS. Meet Nick Adams, America's first-ever Special Presidential Envoy for American Tourism, Exceptionalism and Values — and the loudest tourism pitchman the U.S. has ever had. At WTTC's leadership summit in Egypt this week, the self-described "alpha male" took aim at "fake narratives" about U.S. pricing, screening, and airport hostility, while laying out an ambitious goal of 100 million international visitors by 2030. With the 2026 World Cup, America's 250th anniversary, and two Olympics looming — and 2025 visitation down 5.5% — Adams sat down with Skift to make his case.     Last Day to Save on Skift Data + AI Summit AI is transforming every corner of travel. Join the Skift Data + AI Summit on June 3 in NYC to hear how industry leaders are using data and AI to drive smarter decisions, better customer experiences, and real business results. Today is the last day to save on your ticket. Lock it in before 11:59 p.m. ET. SECURE YOUR SEAT         DON’T MISS THESE STORIES 100 Million Visitors and One Very Loud Pitchman: Inside Trump’s Tourism Push By Gordon Smith Nick Adams is the loudest tourism pitchman the U.S. has ever had, but is the world hearing what he wants it to hear? GET THE STORY It’s Not Just Airfare: Travel Costs Are Running Double the Inflation Rate By Bailey Schulz Travelers are feeling pain at the pump and in the air after an April surge in travel costs. GET THE STORY Where Travel Demand Is Heading: Middle East Down, Mediterranean Up By Athira Thoppil Travelers are not staying home, but they are changing destinations. GET THE STORY         Hotel Conversions Surge Across Asia ACCOR GROUP + SKIFT Accor says owners are ditching new builds for conversions to achieve faster returns, stronger pricing power, and access to global demand. View Article         From shifting consumer tastes to the impact of AI, global travel is undergoing unprecedented change. Skift Advisory helps make sense of it all. Learn more here.         MORNING HEADLINES U.S. Waives $15,000 Visa Bond for World Cup Ticket Holders GET THE STORY GMH Hotels: Is Hospitality More Fragile Than It Looks? GET THE STORY HBX Group to Buy Bridgify as Part of Broader AI Push GET THE STORY At Skift Global Forum, the Room Is the Advantage [Announcement] GET THE STORY Hotel Equities CEO: Here’s Which Technologies Can Actually Lift Owner Margins GET THE STORY Morocco Courts Investors Beyond Casablanca and Marrakech — Where the Opportunities Are GET THE STORY Strawberry Has No Global Ambitions and a Record Year. Here’s What It Does Differently. GET THE STORY What Actually Happens After You Win a Skift IDEA Award [Announcement] GET THE STORY         For $7 a week, Skift gives you something the industry is missing – the full picture. Subscribe today for 25% off.         SKIFT PODCAST NETWORK “I’m Here to Sell America”: U.S. Tourism Envoy Nick Adams on 2026 Travel Recorded at the WTTC Summit in Egypt, Skift Airlines Editor Gordon Smith sits down with Nick Adams, the U.S. Special Presidential Envoy for Tourism, to discuss the pitch he is bringing to global travel leaders. Adams calls himself the “Salesman in Chief,” argues the U.S. is safe and welcoming for visitors, and points to 2026 as a peak moment with the FIFA World Cup and the U.S. 250th anniversary. He also delivers a message to the industry on why airlines, hotels, and destinations should build capacity and invest now. GET THE FULL STORY         SKIFT TRAVEL 200 How are public travel companies performing around the world? The Skift Travel 200 pulls the data you need to understand global market movements. Paid subscribers get full access here. GET TODAY’S INDEX SCORE         See more essential travel news in your search results. ADD SKIFT ON GOOGLE         Thanks for reading. We are switching to a new email platform to improve delivery. What does this mean for you? During this transition, these emails might land in your promotions or spam folder. To ensure you don’t miss out, please move this newsletter to your primary inbox.       DEFINING THE FUTURE OF TRAVEL. Update your email preferences or unsubscribe here © 2026 Skift 35 W 31st St. New York, New York 10001, United States Terms of Service