TravelTech Show research points to rising investment in AI and travel technology as operators adapt to changing customer search, discovery and booking patterns.
Executives from Expedia Group, OpenAI and The Trade Desk say travel marketers must adapt as AI agents become a bigger part of trip discovery and booking.
New benchmark data from Propellic shows when travel brands should scale paid media, where ROAS breaks down and why weak attribution can hide true growth.
The platform is designed to help travel brands identify intent and demand signals earlier, then leverage Accenture’s agentic framework to execute campaigns. Read More
Lighthouse said the deal provides “a measurement layer into its Connect AI solution, giving hotels the ability to manage their appearance, ranking and performance” across AI travel platforms. Read More
Spain’s data protection authority said Amadeus improperly used passenger booking data from its GDS in a traveler profiling pilot that combined airline and hotel customer records. Read More
RouteStack’s 21-day Build Challenge gives developers access to travel inventory, checkout and payouts to test whether AI agents can move from demo to transaction. Read More
HotelTechReport.com co-founder Jordan Hollander argues that while AI coding tools can support hotel operations, building proprietary core systems is a distraction from revenue-driving priorities. Read More
AI may power travel’s next operating model, but trust will depend on human judgment, empathy and connection as automation reshapes the traveler experience. Read More
As air travel becomes more digital and disruption-prone, Trip.com argues that airlines and OTAs need more integrated partnerships built on trust, shared data and customer experience. Read More
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