Travel companies are beginning to leave clues about the price of artificial intelligence (AI) whether it be spinning up an app or more intensive monthly compute expenses.
Our most popular read on PhocusWire this week was an article focused on the
cost of AI and its likelihood to increase. We gathered views from across the travel industry on the topic with many executives agreeing that companies may be burying their heads in the sand.
Sticking with AI, we also covered
hotel visibility on large language model platforms. Several recently published studies have revealed that very few hotels or even hotel brands are showing up, leaving the field for the large online travel brands.
As the world celebrated Earth Day this past week, we focused on sustainability challenges for travel through an opinion piece from Travelier and a CEO interview with Jeremy Sampson of The Travel Foundation.
Noam Toister, CEO of Travelier, focused on the
challenges of overtourism in his opinion piece. He argued that for dispersal initiatives to work they must be supported by the necessary local infrastructure.
Meanwhile, Sampson discussed how
travel sustainability conversations have matured but that real action still lags. He said that framing the conversation around the industry’s economic resilience makes it easier to bring stakeholders on board. Sampson also touched on some of the initiatives from governments helping to bring public and private sectors together.
PhocusWire was also on the ground at the Short Stay Summit in London this past week. In a
session on AI, CEOs from Forge Holiday Group and Casago delved into successes and failures, finding value and how to think about the cost.
-Linda Fox, executive editor
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