Hotels are losing the AI conversation – to NerdWallet and Reddit.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Read online 💻 The ‘Invisible’ Hotel Hotels are losing the AI conversation – to NerdWallet and Reddit. WHAT WE'RE TALKING ABOUT TODAY Third-party comparison sites are outranking travel brands in AI search results. What do those sites have that hotel and airline brands don’t? The developers behind net-zero hotels make the business case – not the ethical one – for going green. And Google has revealed a new way to insert itself into the purchase process of consumers and their travel bookings. Read on, below.     Skift Asia Forum Is Next Week Last seats available for next week’s gathering of travel leaders in Bangkok. Agoda. Grab. Hilton. Trip.com. Booking.com. Marriott. Traveloka. Klook. And the roundtables are almost full. Don't be the person who almost went. Apply now.  SECURE YOUR SEAT         DON’T MISS THESE STORIES Hotels and Airlines vs. NerdWallet and Reddit: Who’s Winning in AI Visibility By Adriana Lee It's not the hotel brands, airlines, or even the OTAs. It's NerdWallet. View Article The Net-Zero Club: The Green Hotels Rejecting Fossil Fuels By Darin Graham Hotels that cut fossil fuels can lower operating costs and risk and even improve guest comfort, but the industry still treats decarbonization as optional, too expensive, confusing, and hard to compare or find. View Article Google Now Tracks Individual Hotel Prices By Adriana Lee New emailed price-drop alerts for hotels give travelers another reason to circle back to Google, creating another moment Google sits between the traveler and the booking. View Article         Loyalty at the Center of Booking Decisions Global Hotel Alliance + SKIFT New research from Global Hotel Alliance shows loyalty now drives booking, spend, and brand choice. Simplicity and real value matter most to travelers. View Article         Travel marketing is being rewritten in real time — and most brands are still playing by the old rules. See what 10 industry leaders are doing differently. Get the report.         MORNING HEADLINES Train Ticket to New Jersey World Cup to cost $150. That’s Up from $12.90. Authorities Around the World Are Banning Flight Ads Due To Climate. But Will It Change Anything? American Airlines Rejects United Merger Talk: ‘Not Interested’ NYC Sues Landlord Over Illegal Short-Term Rentals, Says Airbnb Could Have Done More Disney World Price Increase Targets Higher-End Tickets The Asia Travel Capital Corridor Marriott Launches Autograph Collection in India: Exclusive         SKIFT PODCAST NETWORK Why It’s Better to Own the Brand Than the Hotel Hotel brands and hotel owners are playing completely different games. In this clip from The Skift Travel Podcast, Sarah Kopit and Seth Borko break down why companies like Hilton thrive while individual hotel owners struggle. Global brands are diversified and asset light while owners carry debt and local risk. The result owning the brand is often more profitable than owning the hotel. GET THE FULL EPISODE ON SKIFT         For $7 a week, Skift gives you something the industry is missing – the full picture. Subscribe today for 25% off.         CHART OF THE DAY The Iran war has driven markets around the world up and down since early March. Travel stocks in the Skift Travel 200 – with the exception of airlines – have outperformed the S&P 500, even if only by small amounts. Get more insights at data.skift.com. SUBSCRIBERS GET THE FULL STORY         See more essential travel news in your search results. ADD SKIFT ON GOOGLE         Thanks for reading. We are switching to a new email platform to improve delivery. What does this mean for you? During this transition, these emails might land in your promotions or spam folder. To ensure you don’t miss out, please move this newsletter to your primary inbox.       DEFINING THE FUTURE OF TRAVEL. Update your email preferences or unsubscribe here © 2026 Skift 35 W 31st St. New York, New York 10001, United States Terms of Service