🚅 TravelPerk's Rebrand

TravelPerk rebranded to Perk in a bid to counter any market perception that it is just about travel booking.

View in browser Unsubscribe Tuesday November 04, 2025 Good afternoon, readers. Welcome to Per Diem, Skift's weekly newsletter that brings you inside the world of business travel.  Thanks for reading. Editor's Picks | Curated By   Dennis Schaal Executive Editor Curated By TravelPerk Rebrands to Perk in a Bid to Broaden Its Appeal TravelPerk changed its name to Perk in a bid to lose the perception that the company is solely about "travel." Will the rebrand help lead Perk toward an exit, like Navan did with its IPO? AirAsia Bets on Bahrain for Its Middle East Hub – Is a New York Route Next? This isn't Tony Fernandes' first attempt to connect far-flung destinations – but with new aircraft, digital tools, and a multi-hub strategy, he's betting AirAsia can finally crack a market that eluded him a decade ago. Navan's Share Price Fell 20% on Its First Day of Trading Navan's IPO shows it's betting on its tech to take on the big players in corporate travel — even while it's still losing money. JetBlue Says It Will Launch Domestic First Class in 2026 The new seats come as JetBlue is looking to launch more premium products and services to further boost its bottom line, a trend that has taken over the airline industry. U.S. to Expand Facial Recognition For International Travelers  The expanded use of facial recognition technology is the latest step toward tighter border controls from the Trump administration. Get More News on Skift Defining the future of travel. Skift. 35 W 31st St., New York, NY, 10001, USA Follow Us: LinkedIn   |  X   |  Facebook   |  Whatsapp   |  Bluesky   |  Threads You received this because you are subscribed to Newsletter | Per Diem from Skift. For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab.