💺 JetBlue's First Class

JetBlue said Tuesday that it is on track to launch first-class seats in 2026, becoming the latest airline to try to capitalize on the premium boom.

View in browser Unsubscribe Tuesday October 28, 2025 Good afternoon, readers. Welcome to Per Diem, Skift's weekly newsletter that brings you inside the world of business travel.  Thanks for reading. Editor's Picks | Curated By   Dennis Schaal Executive Editor Curated By JetBlue Says It Will Launch Domestic First Class in 2026 The new seats come as JetBlue is looking to launch more premium products and services to further boost its bottom line, a trend that has taken over the airline industry. U.S. to Expand Facial Recognition For International Travelers  The expanded use of facial recognition technology is the latest step toward tighter border controls from the Trump administration. Delta to Fly to Riyadh Starting October 2026 Delta's flights to Saudi Arabia come as the country has sought to bolster international tourism. IndiGo's India-China Flight Takes Off, China Eastern Announces Schedules After five years of frozen routes, IndiGo's return to China signals progress in political and business ties, the real test will be whether travelers follow. Car Rental Companies Are Winning the Digital War With OTAs The $92 billion car rental sector is leveraging its high consolidation to win the digital distribution war, generating 59% of all online bookings through direct channels. Get More News on Skift Defining the future of travel. Skift. 35 W 31st St., New York, NY, 10001, USA Follow Us: LinkedIn   |  X   |  Facebook   |  Whatsapp   |  Bluesky   |  Threads You received this because you are subscribed to Newsletter | Per Diem from Skift. For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab.