Delta is repackaging — “unbundling” is the industry term — its business class fares to make them more attractive to a broader passenger base. |
For example, with Basic Business, passengers get Zone 1 boarding and a lie-flat seat, but no advanced seat selection. |
“This expansion gives customers more ways to choose the Delta experience that best fits their trip, and a new way to access our premium tier products,” Executive Vice President and Chief Commercial Officer Joe Esposito said. |
Basic economy was a success when major airlines adopted it to combat the inroads of the low-cost carriers. Will a broader passenger set, including unmanaged business travelers, bite at Basic Business? |
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Skift Global Forum |
The bet inside Basic Business, that you can widen the premium base without diluting it, is the revenue question every carrier is now underwriting. |
At Skift Global Forum, the leaders running those playbooks take the stage, from Air Canada's EVP of revenue and network planning to the CEOs of Virgin Atlantic, Hilton, and Booking Holdings. |
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TRAVELBANK + SKIFT |
Business travel spending is on pace to hit $1.6 trillion in 2025, but TravelBank’s senior vice president, head of product and corporate payment partnerships for U.S. Bank, says the winning platforms pair AI with human agents, not replace them. Revisit his Skift Global Forum 2025 session. |
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Reach corporate travel decision-makers and position your brand at the center of the business travel conversation by sponsoring Skift’s new report, The New Corporate Travel Landscape. Learn more today. |
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SKIFT PODCAST NETWORK |
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AI Search Just Flipped Faster Than Anyone Expected and OTAs Are Scrambling |
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Brandreth Canaley and Michael Goldin break down who is actually controlling the relationship between a traveler and a booking right now.
The conversation opens with the race among Expedia, Booking.com, and Trip.com to become the trusted infrastructure layer for AI agents and what that means for STR operators who depend on Airbnb and Vrbo for distribution. They also dig into how Airbnb outreached Marriott on World Cup impressions while spending less, what Expedia's shoppable IShowSpeed video says about whether creator marketing actually converts, and what Cabo Verde's 800% surge in U.S. searches teaches operators about turning attention into bookings.
This episode is presented by StayFi & Bilt. StayFi helps short-term rental operators build direct guest relationships through branded wifi portals, email marketing, and guest data tools. Visit stayfi.com/goodmorninghospitality to learn more.
And for hotels with restaurants and restaurant owners, Bilt Hospitality is finally here. Go to joinbilt.com/gmh to learn more. |
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SKIFT TRAVEL 200 |
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How are public travel companies performing around the world? The Skift Travel 200 pulls the data you need to know to understand the market. Paid subscribers get full access here. |
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