Expedia Group shares AI lessons / Cendyn launches AI visibility tech / Travel industry rumble over Odessia AI assistant

Today's news on travel tech and distribution. 

View online June 11, 2026

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Early AI lessons, experiments at Expedia Group Chief product officer Shilpa Ranganathan discussed Expedia Group’s AI innovation pace, early chatbot missteps and the organizational hurdles of scaling the technology.

Read More  Morgan Hines

Latest News Cendyn launches Wayfinder to help hotels avoid "OTA 2.0" Wayfinder will help hotels gain, measure and boost visibility across AI platforms such as Gemini, ChatGPT and Perplexity. Read More Travel community reacts as ex-Sonder CEO raises $6M for Odessia Some travel industry players were congratulatory, others poked holes in Odessia's model. Read More Hotels face speed problem as video platforms reshape the booking journey Hospitality leaders say legacy operating models are ill-equipped for an era of AI-powered discovery and social commerce. Read More

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Trending Stories Hotel distribution pushes beyond traditional channels Industry analysis from Shiji tracks the evolving distribution ecosystem, mapping new categories including AI-driven visibility and direct-booking platforms, map-based commerce and social messaging.  Read More Tern launches agentic AI to boost travel advisor efficiency The technology can generate cruise proposals and draft communications for advisor approval.  Read More Where hotel AI ambitions meet structural reality Executives from Choice, Minor and Ascott discuss AI implementation strategies and share how they are navigating existing tech stacks.  Read More

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Recently in travel marketing Travel marketers prepare for the rise of AI agents Travel operators ramp up AI spending as search and discovery behaviors shift Expedia Group moves advertising unit under CMO Jochen Koedijk TikTok formalizes in-app travel bookings DMOs shift toward destination-as-a-service model in AI era Travel marketing's AI identity crisis Brands push for AI visibility, but influence remains uncertain Travel players weigh approaches to winning AI visibility

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