Travel brands ramp up commerce media / Kayak CEO on AI transformation / Chinese OTAs and the AI push

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April 07, 2026
 
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As AI compresses the path to purchase, travel brands are expanding commerce media to capture high-intent demand.
By Matthew Parsons
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Kayak's Peer Bueller and Matthias Keller on what's ahead for the tech giant
Kayak's newly appointed CEO Peer Bueller is overseeing an AI transformation at the metasearch brand.
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Chinese OTAs deploy AI for global push
Chinese AI services are not just following this global path, they are transforming interactions with consumers—and delivering a high degree of itinerary control to users. 
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The 3 phases of AI adoption—and why some travel companies fall short
Ragnar Fjölnisson, the co-founder and CTO of Kaptio, explains why integrated platforms bringing together data, workflows and decision logic will win the next phase of AI development.
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