If Southwest is just like every other airline, is it still Southwest?  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Read online ✈️ Southwest's Radical Overhaul If Southwest is just like every other airline, is it still Southwest? Southwest is abandoning the model that made it a cult favorite. Hotels in Dubai are getting support from local authorities after a collapse in visitors. And Meta has made live translation available for more Ray-Ban users.      Thanks for reading. We are switching to a new email platform to improve delivery. What does this mean for you? Primary Inbox: During this transition, these emails might land in your promotions or spam folder. To ensure you don't miss out, please move this newsletter to your primary inbox.         📈Price Increase Alert: Skift Data + AI Summit Prices for the Skift Data + AI Summit increase tonight at 11:59 p.m. ET. Join leaders from Expedia Group, Marriott International, IHG Hotels & Resorts, American Express Global Business Travel, and more as they share how data and AI are transforming travel right now. Secure your spot before the deadline and save. SECURE YOUR SEAT         DON'T MISS THESE STORIES Southwest 2.0: The Radical Reinvention of America's Favorite Cult Airline By Meghna Maharishi Southwest is starting to look a lot like other airlines after decades of going its own way. There will be bumps and some loyal passengers will gripe. None of that will matter if it delivers on its profit goals. View Article Meta's Prescription Ray-Bans Put Live Translation on More Travelers' Faces By Adriana Lee Meta sold 7 million AI glasses last year and now it's coming for the billions who need prescriptions. That puts a live language interpreter on travelers at all times — even without earbuds. View Article Dubai Throws Hotels a Lifeline as Iran War Devastates Tourism By Deepthi Nair Support measures include deferring government fees and postponing the tourism dirham fee. View Article         Crafting an Authentic Vision for All-Inclusive Hospitality SANDALS RESORTS + SKIFT Sandals Resorts International is expanding its Beaches brand and doubling down on its Caribbean roots, with Executive Chairman Adam Stewart sharing the vision behind the company's bold new chapter. View Article         See more essential travel news in your search results. ADD SKIFT ON GOOGLE         MORE HEADLINES The End of 'Incredible India' Turkey's Tourism Board Is Betting Indian Cultural Ties Can Outrun Politics Africa's Corporate Travel Problem: Cash, PDFs, and Fragmented Systems Virgin Atlantic Pulls Riyadh Route Less Than a Year After Launch MakeMyTrip Faces Regulatory Investigation, Shortseller Claims         For $7 a week, Skift gives you something the industry is missing – the full picture. Subscribe today for 25% off.         CHART OF THE DAY Skift Travel Health Index: February 2026 After a promising start to the year, the travel industry saw growth level off in February 2026. An index of 100 this month, indicates a stable market that matches performance levels seen in 2025, yet, this plateau also signals a cautionary phase for travel. PREVIEW THE RESEARCH         SKIFT TRAVEL 200 How are public travel companies performing around the world? The Skift Travel 200 pulls the data you need to understand global market movements. Paid subscribers get full access here. GET TODAY'S INDEX SCORE       DEFINING THE FUTURE OF TRAVEL. Update your email preferences or unsubscribe here © 2026 Skift 35 W 31st St. New York, New York 10001, United States Terms of Service