AI Agents Are Coming to Travel.

ARE TRAVELERS READY?

In Skift's Adriana Lee's recent article, Travel Brands Are Building AI Agents for a Consumer That Doesn't Exist, she explored a growing paradox in the travel industry.

Companies are racing to build AI agents that can plan, compare, and eventually book trips on behalf of travelers. But the consumer demand for fully autonomous booking simply is not there yet.

According to Skift reporting, only 2% of U.S. consumers say they would let an AI agent book travel for them, even as most travel executives expect to deploy these tools at scale in the coming years.

The gap between industry investment and consumer trust raises big questions:

Who is responsible when an AI agent makes a booking mistake?
What standards will make autonomous travel safe for consumers?
Where are AI agents actually creating value today?

These are exactly the conversations happening at the Skift Data + AI Summit on June 3 in New York City, where travel and technology leaders will explore how AI is reshaping the industry and what it will take to build real trust in the next generation of travel technology.

Join us in NYC to be part of the discussion shaping travel's AI future.