How travel brands can win AI visibility / Independent hotels leaning more on OTAs / Byway partners with TUI

Today's news on travel tech and distribution. 

View online March 25, 2026

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Travel players weigh approaches to winning AI visibility As AI transforms search into an interactive "answer set," travel brands must pivot to prioritizing first-party data, content portability and trust.

Read More  Morgan Hines

Latest News Independent hotel reliance on OTAs increased in 2025 A Cloudbeds report revealed an increase in the share of bookings for independent properties going to OTAs in 2025. Read More Byway expands distribution through TUI retail partnership The partnership reflects growing demand for non-flight options and brings overland travel to a broader retail audience. Read More AI booking push continues, despite OpenAI's strategic shift Travel companies are advancing a range of approaches to AI-driven booking, highlighting a fragmented path toward agentic commerce. Read More

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Trending Stories The fastest shift in travel behavior just became the default With more than half of active U.S. travelers using AI, how travel planning is thought about is changing.  Read More Tripadvisor getting four new directors after agreement with activist investor Tripadvisor's board is getting two new directors with immediate effect and a further two at its annual meeting of stockholders.  Read More Why Google will win the agentic e-commerce race and what it means for travel Google doesn't need to reinvent the wheel, it just needs to win against OpenAI to become the go-to AI travel assistant.  Read More

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