Geopolitical challenges and travel / Google updates UCP with shopping cart/ Hilton adds Yotel to portfolio

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March 20, 2026
 
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A session at ITB Berlin focused on overlapping global challenges, the need for escapism and heightened consumer awareness around safe destinations.
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Google adds cart, loyalty features to UCP
The company has added cart and loyalty capabilities to simplify the shopping experience.
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Hilton adds Yotel to portfolio with franchise deal
YOTEL will continue to license and manage its brand but have access to Hilton's distribution and technology platforms and Honors loyalty program.
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Keep up with all the latest people, partner and product news from around the global travel industry.
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APAC startup funding tightens as market matures
 APAC is undergoing structural shifts in travel startup funding and innovation.
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