🤔 Hotels' Cheap Fix for Angry Families

Many American middle-class families feel hotels are increasingly overpriced for the experience they deliver.

View in browser Unsubscribe Thursday February 05, 2026 Good morning, readers. Major hotel groups are facing a big middle-class problem. Summer flight bookings from Europe to the U.S. have fallen. And Accor's decision to link bonuses to climate goals is paying off.  EVENTS Skift Data + AI Summit The travel industry is moving from AI experimentation to execution, with real impact across distribution, operations, and customer experience. The Skift Data + AI Summit returns June 3 in New York City, bringing industry leaders together to share the next wave of AI applications and data strategies shaping travel. RESERVE YOUR SEAT Hotels   Sean O'Neill Senior Hospitality Editor Image by Dazzler Select by Wyndham Hotels' Middle-Class Problem Many American middle-class families feel hotels are increasingly overpriced for the experience they deliver, so here are some steps hotel groups are taking to close that perceived quality gap. To boost the supply of quality hotels for the middle class, many hotel groups are giving franchisees a cheaper path to modernization. Major hotel groups said they're getting more sophisticated about catching problems before guests complain. Hotel groups have introduced more than a dozen brands across the economy, midscale, and upper-midscale segments in recent years. Get The Full Story On Skift Airlines   Meghna Maharishi Airline Reporter Image by Unsplash/Jakub Gigler Europe-U.S. Flight Bookings Drop Summer flight bookings from Europe to the U.S. are on the decline, as the U.S. travel industry looks to get a big boost from the World Cup.  Bookings from Europe to the U.S. for July 2026 have fallen 14.2% from last year, according to data from Cirium. The steepest declines were from Frankfurt, down 36%, Barcelona (down 26%), and Amsterdam (23%). The booking patterns are in line with the trend of declining inbound travel to the U.S. Get The Full Story On Skift Airlines Airlines Scale Up the Retailing Shift Together With   Hitit How airlines are taking offers and orders live without disrupting sales. Why live deployments matter more than pilots in modern retailing. What Hitit Oxygen's Pegasus Airlines' rollout reveals. Read the article on skift Hotels   Darin Graham Climate Reporter Image by Accor Accor Ties Bonuses to Climate Goals Accor has been linking bonuses to whether procurement teams work with suppliers aligned with the company's climate goals, a move the company says is also helping improve profit margins. The policy affects those who decide which companies supply everything from food and linens to furniture, toiletries, and technology across Accor's portfolio. An Accor executive told Skift that cutting emissions in supply chains is increasingly delivering long-term cost savings. Accor aims to cut Scope 3 emissions by 28% by 2030, but they've risen as it adds hotels. Get The Full Story On Skift Editor's Picks   Rashaad Jorden Associate Editor/Archivist Online Travel Trivago Made Its Name on TV Ads — Now It's Moving Into Streaming and Podcasts   Airlines Ras Al Khaimah Airport Targets New Far East Airlines, More European Links   Hotels Dubai Hotelier Says Rising Costs Are Squeezing Margins Despite Strong Demand   Short-Term Rentals Kindred Raised $125 Million in Funding to Expand Home-Swapping Platform   Airlines Boeing 737 Max Deal Offers Clues About Cambodia's Tourism Strategy   Hotels Chalet Doubles Down on Premium Hospitality With Athiva Expansion Get More News On Skift Defining the future of travel. Skift. 35 W 31st St., New York, NY, 10001, USA Follow Us: LinkedIn   |  X   |  Facebook   |  Whatsapp   |  Bluesky   |  Threads You received this because you are subscribed to Newsletter | The Daily from Skift. For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab.