The travel industry should pay attention to the lawsuit between Amazon and Perplexity and whether an artificial intelligence (AI) agent can legally act on behalf of the consumer.
Meanwhile, the future hotel guest experience was debated by technology and hotel experts during an executive panel at The Phocuswright Conference.
The panelists discussed the potential for hotel disintermediation as online travel agents invest in AI. The executives also touched on re-democratization in the distribution chain and how consumers would be in the driving seat.
Booking Holdings' chief strategy officer Rob Ransom was also on center stage at the conference last month. He discussed OTA value in the age of AI and stressed the online travel giants are not just about information aggregation.
We also took an in-depth look at digital ID wallet developments this week with an article focused on the latest initiatives from the European Union and the pilots from the travel industry. Both airlines and hotels have been making strides with the available technology, and further pilots are in progress. And our coverage of interviews from the PhocusWire studio continues with an interview with Rob Torres, Expedia Group's SVP of media solutions and retail partnerships. He discussed the opportunity for travel marketing on social media as well as AI's impact on digital marketing more widely. | 
0 تعليقات