Travel marketers received big news with Instagram's announcement that it would allow public posts from professional accounts to be indexed by Google.
Our top story this week was a viewpoint from Mario Gavira on how the move "transforms Instagram from a 'walled garden' social platform to a 'searchable content powerhouse.'"
Another popular read was an article covering a report from Airbnb on overtourism with data on hotels' impact. We asked some well-known chains and sustainability experts to provide their opinion on the issue.
We had more coverage of our Center Stage sessions from Phocuswright Europe 2025 with a panel on digital ID developments in and the role of AI agents. The European Commission's digital wallet initiative comes into effect next year and experts discussed the impact on travel suppliers and consumers.
Alix Boulnois, chief commercial, digital and technology officer of Accor, was also on Center Stage at the event in Barcelona last month. She spoke about the hotel group's tech transformation with a new central reservation and property management systems being implemented. Boulnois also discussed how the mindset needs to change across the industry from service provider to "orchestrator of experiences."
And, we looked at how Wyoming managed to drive more travelers and revenue to the state through a connected TV advertising campaign. The initiative not only enabled the Wyoming to target a travel audience but generated $115 million for the destination.
- Linda Fox, executive editor | 
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