✈️ American Talks AI Pricing

American Airlines CEO Robert Isom said on Thursday that the airline wouldn't use AI in a way that could erode consumer trust.

View in browser Unsubscribe Friday July 25, 2025 Good morning, readers. American Airlines says it won't use AI to set fares. Electric vehicle charging stations are driving bookings at Hilton. And Southwest Airlines shares how much revenue it's generated since introducing baggage fees. Airlines   Meghna Maharishi Airline Reporter Image by Skift American Is Clear About Its Use of AI With a growing backlash over the use of AI to set airfares, American Airlines CEO Robert Isom said on Thursday that the airline wouldn't use the technology in a way that could erode consumer trust.  "I don't think it's appropriate. And certainly, from American, it's not something we will do," Isom said.  Delta has received criticism after saying that it plans to use AI to price up to 20% of domestic airfares by the end of the year.  One lawmaker has introduced the "Stop AI Price Gouging and Wage Fix Act." Get The Full Story On Skift EVENT | Sept 16-18 Skift Global Forum Join us in New York City on September 16 to 18 for the 12th annual Skift Global Forum, where global travel's boldest minds gather to shape the future of the industry. Don't wait — the next price increase is on July 30. RESERVE YOUR SEAT Hotels   Darin Graham Climate Reporter Image by Hilton EV Chargers Boost Bookings at Hilton Electric vehicle charging stations have become Hilton's top booking driver, ahead of pools, on-site dining, or free breakfast. "When guests search and find an EV charging station, they're likely to book," Global Head of Sustainability Jean Garris Hand told Skift. Garris Hand added that demand for EV chargers is surging, particularly in the UK.  Across the hospitality sector, EV charging is becoming a high-priority amenity as major hotel brands race to roll it out at scale. Get The Full Story On Skift Online Travel How Identity Resolution Helps Travel Brands Connect Together With   Wunderkind Wunderkind's Ronen Kadosh explains a smarter approach to personalization. Why recognizing anonymous visitors is key to better engagement How AI and first-party data support direct booking strategies Get the Full Story on Skift Airlines   Meghna Maharishi Airline Reporter Image by Southwest Airlines/Stephen M. Keller Southwest's Lucrative Baggage Fees Southwest Airlines says it hasn't experienced any negative impact from introducing baggage fees in May. CEO Bob Jordan said Southwest is checking more bags per passenger than expected. Southwest is expecting baggage fees to contribute more than $350 million in earnings before interest and taxes this year.  Chief Operating Officer Andrew Watterson said the carrier saw no change to its web traffic after introducing the baggage fees. Get The Full Story On Skift Editor's Picks   Rashaad Jorden Associate Editor/Archivist Hotels Wyndham Expects Pressures Hitting Budget Travelers to Lift   Airlines American Airlines Lowers 2025 Outlook   Tourism Qatar Launches 2036 Olympics Bid   Airlines Wizz Air to Slash A321XLR Order and Focus on 'Benign Markets'   Online Travel MakeMyTrip Moves Closer to 'Travel Superapp' Vision with Experiences Launch   Hotels Radisson Hotels Now Launches Flight Booking Portal in India Get More News On Skift   SKIFT PRO       With a subscription to Skift Pro, you get full access to the in-depth reporting, exclusive interviews, and breaking news that the Skift Editorial team produce – as well as the travel industry's premier AI answer engine and Skift Travel 200 stock index. SAVE 20% ON YOUR FIRST YEAR Defining the future of travel. Skift. 35 W 31st St., New York, NY, 10001, USA Follow Us: LinkedIn   |  X   |  Facebook   |  Whatsapp   |  Bluesky   |  Threads You received this because you are subscribed to Newsletter | The Daily from Skift. For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab.