The travel industry has always been a target for cybercriminals with its legacy systems, fragmented content and volumes of transactions.
Artificial intelligence (AI) has only exacerbated the threats, a trend that is reflected in our top story this week.
During a session at Phocuswright Europe 2025, Marnie Wilking, chief security officer of Booking.com, shared that the company has seen a huge increase in phishing attacks, and scammers are posing as customers as well as travel suppliers.
A further popular read centered on the increase in secondary online travel agencies undercutting hotels. The practice is not new, but upmarket, independent properties and small chains are most at risk as these secondary intermediaries multiply.
We also delved into how hotels can increase visibility in the main AI platforms with insight drawn from a Cloudbeds report.
The study revealed OTAs and branded properties are more visible in AI results but said others could boost their presence by building trust through the development of a strong digital footprint.
Self-sovereign identity was back in the news this week following a session at hotel technology event HITEC.
The session focused on current developments, as well as the data silos holding back further progress, and PhocusWire also discussed the latest digital ID developments with leaders in the segment at Phocuswright Europe.
Lastly, we looked at how the travel industry might improve the performance of AI models by confusing them. An opinion piece from Timothy O'Neil-Dunne focused on adversarial training, which introduces edge cases into the models to create ambiguity and find blind spots.
- Linda Fox, executive editor | 
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