🌎 Marriott's Sweet Spot

Marriott recently opened its first mid-market extended-stay hotel, a milestone in its bid to attract budget-conscious travelers.

View in browser Unsubscribe Tuesday June 10, 2025 Good morning, readers. Marriott's first mid-market extended-stay hotel is a big step in its quest to capture budget-conscious travelers. Apple announced several travel-related upgrades at a conference on Monday. And Google's AI tools are upending travel marketing. Hotels   Sean O'Neill Senior Hospitality Editor Image by Marriott Marriott's Mid-Market Push Marriott recently opened its first mid-market extended-stay hotel — a StudioRes property in Fort Myers, Florida — a milestone in its bid to attract budget-conscious travelers seeking apartment-style accommodations. StudioRes targets a $100-per-night price point for guests staying 20 nights or longer.  Marriott has plans for 40 more StudioRes properties through 2027. Marriott's midscale push comes as extended-stay hotels represent one of hospitality's fastest-growing categories. Get The Full Story On Skift AWARDS | June 13 Skift IDEA Award Submissions Close This Week This is your chance to showcase how your bold ideas are shaping the future of travel and hospitality. Whether it's a groundbreaking campaign, a game-changing product, or an unforgettable customer experience, we want to see it. The deadline to apply is June 13. BEGIN YOUR ENTRY Travel Technology   Justin Dawes Travel Tech Reporter Image by Apple/YouTube Apple's Latest Travel Updates Apple unveiled several travel-related upgrades — most notably digital U.S. passports and live translation for messages and calls — during its Worldwide Developers Conference on Monday. Digital passports can be used for domestic travel at supported TSA checkpoints, in apps, and in person where age and identity verification are required.  Apple is integrating live translation into the apps for Messages, FaceTime, and Phone.  The iPhone Wallet is getting an upgrade for its flight boarding passes, which will show real-time flight updates.   Get The Full Story On Skift Travel Tech New Report: How Travel Marketers Are Using AI Together With   Epsilon The travel business has unparalleled access to customer data, and AI offers ample avenues to apply it and improve the traveler experience. By creating insights and knowledge, including who to talk to, where to reach them, and what to say to them, AI offers travel marketers unique opportunities to help their brands make better decisions that can drive business growth at scale. Get the Full Story on Skift Airlines Image by Google/YouTube Google AI's Shift Shakes Up Travel Marketing Skift Research's latest research report examines how Google's use of AI tools in its search platform is disrupting travel marketing.  "AI visibility" — the frequency with which travel-related searches return AI-generated results — has quadrupled in just six months.  Gemini has launched on Google's search engine results page in the form of AI-generated summaries, a significant shift away from the traditional keyword approach. Traditional search and advertising strategies may be giving way to a new era of AI-first discovery. Get The Full Story On Skift Editor's Picks   Rashaad Jorden Associate Editor/Archivist Airlines Breeze CEO on Low-Cost Carriers' Future and 'The Piss-Off Factor' Keeping Tourists Away   Tourism Japan to Revamp Entry Rules for Tourists: What's Changing Get More News On Skift   SKIFT PRO       With a subscription to Skift Pro, you get full access to the in-depth reporting, exclusive interviews, and breaking news that the Skift Editorial team produce – as well as the travel industry's premier AI answer engine and Skift Travel 200 stock index. SAVE 20% ON YOUR FIRST YEAR Defining the future of travel. Skift. 35 W 31st St., New York, NY, 10001, USA Follow Us: LinkedIn   |  X   |  Facebook   |  Whatsapp   |  Bluesky   |  Threads You received this because you are subscribed to Newsletter | The Daily from Skift. For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab.